SOZO, organiser of Southeast Asia’s largest Japanese pop culture event Anime Festival Asia (AFA), and Eliphant, organiser of Southeast Asia’s premier gaming convention GameStart, have announced that both entities will form a strategic alliance to further strengthen existing events, and to create and develop new events in Asia.
The SOZO and Eliphant alliance aims to be the first step to roll out an integrated support system to further strengthen the community. By leveraging their strengths as IP innovators and event trailblazers, SOZO and Eliphant hope to provide new and inspiring ways for fans to enjoy their hobbies in gaming, animation and beyond.
With the support of SOZO, who has already established their presence in Indonesia, 2018 will mark the very first regional expansion of GameStart as they launch their very first: GameStart Indonesia.
AFA will continue hosting its key events in both Indonesia and Singapore and hope to introduce more gaming content as part of their content offerings.
“Southeast Asia emerges as one of the fastest growing markets for gaming and content, we recognised that both AFA and GameStart audiences have diverse interests in both gaming and anime. With our partnership, we hope to work closely to bring even more exhilarating content and holistic experiences to both fanbases across the regions,” said Shawn Chin, Managing Director of SOZO and founder of Anime Festival Asia.
“We are extremely excited to be able to bring our event to various regions, with the support of our partners. We are determined to support the regional gaming industry, especially in esports and game development. We are positive that our partnership will provide more events and enable us to bring awesome content to both gamers and anime fans, ” said Elicia Lee, founder of GameStart Asia and CEO of Eliphant Pte Ltd.
About AFA – Anime Festival Asia
AFA is a specialised business unit of SOZO. Started in 2008, AFA is the largest and most followed J-pop culture event in Southeast Asia. AFA has become a household name to J-Pop Culture lovers in the Southeast Asia region and is the leading and most effective content delivery platform, centring around all things Japanese Pop Culture. In 2017, AFA partnered SOTSU to create C3AFA and has brought the event to Singapore, Thailand, Indonesia, Hong Kong and Tokyo.
Tapping on Japan’s diverse wealth of entertainment content, SOZO has positioned itself to be the ‘bridge’, connecting Japan to South East Asia – by showcasing quality concerts, engaging retail experiences and creating meaningful online engagement to audiences and businesses across South East Asia.