Sponsors & Partners


ALL THAT MATTERS (Partner Event)
The fan is in control. The Music, Sports, Gaming, Online Media and Marketing industries are now powered by their fans who are faced with infinite entertainment choices. If your business is to engage and entertain this audience, then the award-winning All That Matters 2017 is for you! Back at the Ritz-Carlton from 11-13 September, Branded is proud to present a distinguished and diverse line-up of world-class speakers who will offer a unique perspective on a converged entertainment mediaverse. In 2016, All That Matters brought over 1,200 executives from 30+ countries to tune into 172 speakers across the week. Take a look at our 2017 Event Summary for more details.

Started in 2008 in Singapore by SOZO. With artiste concerts and many stage programmes, it is the largest Japanese Pop Culture Event in Southeast Asia. With its 2016 edition covering three countries, it saw a total of over 210,000 event attendees over the three countries (94,000 in Singapore, 62,000 in Indonesia, 55,000 in Thailand). On 22 March 2017, SOZO and Sotsu Co., Ltd– organiser of C3 events, have joined together to create “C3 AFA”. This new event aims to become the regional Cool Japan Event of Asia by developing a B2C event representing various Japanese contents such as anime, characters, comic, game, music, novel and more. The collaboration will bring new contents to consumers who are already familiar to both the C3 and Anime Festival Asia brands. SOZO, part of the Sony Music Entertainment (Japan) Inc group has been organising Anime Festival Asia since 2008, bringing Japanese pop culture content to South East Asia countries such as Singapore, Indonesia and Thailand. Sotsu Co. Ltd is Japanese powerhouse managing animated products such as the famed Mobile Suit Gundam series and producing animated and live-action programs.

ARMAGGEDDON (Quest and Goodie Bag Sponsor)
Having faced the problem of purchasing good gaming gear whilst facing a tight budget as a student, Armaggeddon’s founding members embarked on a journey to develop The Ultimate Gaming Gear that was affordable and catered towards both casuals and pros. Through sheer dedication and focus in creating The Ultimate Gaming Gear, Team Armaggeddon found its bearings through constant involvement in the community and learning from the gamers their needs and wants whilst teaching regional teams and clans business and management skills so that they not only win in-game but also win in life.

ARTBLOVK GALLERY (Alyse Art Contest Sponsor)

ARTBLOVK GALLERY is dedicated to featuring the best of local and regional games, animation and comic artists. The 400sq ft event space is located in the historical upper barracks on Pearls Hill Terrace, a designated heritage building built in the colonial neo-classical style, overlooking the heart of Singapore’s historic Chinatown.

BEARY BEST! HOSTEL (Hotel Partner)
Beary is independently owned and operated (the way all hostels should be). We love teddy bears, friendly travelers and mixed dorm rooms.
And more importantly we believe that everyone should get out and experience hostel living at least three times in their lives. Almost all the bears that are living in Beary Hostels have been with us for over two decades. If you have a homeless bear to spare, please send him/her to us. And we would love to hear your thoughts, ideas, partnerships, business propositions, job enquiries, relationship questions etc. Please reach out to us at enquiry@abearygoodhostel.com.

The BEast of the East team is made up of skilled individuals who have international and extensive experience in both gaming and esports, and have come together with the goal of building up the esports ecosystem in Asia. We ourselves are gamers, and are very excited about the future of esports, where we see huge potential for aspiring professional gamers, game developers looking to push the longevity of your games, and brands who want to be a part of this exciting and ever-evolving industry. We are happy to talk about esports, so don’t be shy and get in touch!

Formed in 2015, BEKRAF (BADAN EKONOMI KREATIF) is an Indonesian government agency responsible for the nation’s creative economy. It aims to accelerate the growth of Indonesian game industry by actively engaging its key players. In order to fulfill that aim, BEKRAF operates in two directions. Inward, it strives to improve the skill and quality of local game developers to be compete in the global market and stresses local content for products aimed at the local market. Outward, BEKRAF helps local developers form connections and partnerships with international players of the industry, as well as showcase hidden gems to bring them exposure they otherwise couldn’t get. BEKRAF’s strong support for this event is one of its efforts in the acceleration of the Indonesian game industry, which it hopes to continue doing for years to come.

Consigclear LLC is the Singapore law firm that aims to be the consigliere – the counsellor and trusted advisor – to Singapore’s game, esports and entertainment community.  Founded by Adrian Kwong, the former Vice President & General Counsel for Electronic Arts in Asia, the Middle East, and Africa, Consigclear LLC offers those who do not have their own full-time general counsel flexible and cost-effective access to almost two decades of legal experience gained in both EA and in top Singapore law firms.  In that time, Adrian built expertise in both specialised areas like intellectual property and technology (and their commercialisation and protection, including in court), as well as across the wide spectrum of legal, compliance and business issues involved in the day-to-day development, publishing, marketing and operation of games.  Adrian has acted for companies that include EA, Sony Computer Entertainment International, Creative Technology, and Razer. Let Consigclear be your consigliere too.

CYGAMES (Sponsor)
Cygames, Inc. is an acclaimed developer and operator of popular mobile games. Formed as a CyberAgent group company in May, 2011, Cygames always strives to provide the best in entertainment. The company’s first title, Shingeki no Bahamut (Rage of Bahamut), revolutionized mobile card games when it was released in September 2011. The company’s next ground-breaking adventure, Granblue Fantasy, expanded the possibilities of mobile gaming with an epic story featuring dozens of voice actors. In order to create the best content, Cygames puts fun first.

DIGITAL TAIPEI 2017 (Partner Event)
Digital Taipei is the only professional B2B trade fair in Taiwan focus on digital content. Taiwan Industrial Development Bureau (IDB) devotes resources and effort to building a global trading platform for digital content. The theme of Digital Taipei 2017 has been set as “Let’s Connect”. The events will include Forums, Workshops, Business Matchmaking, and Showcasing, etc. Through deeply communicating with attendees around the world, it aims to exchange ideas, seeking strategic partners for global engagement, and deepens the connection and relationship among peers. Being one of the major digital markets around the world,  according to 2016 report by Newzoo, Taiwan is the key access to enter Asia market. Digital Taipei is definitely the best way to dig up business opportunities in Asia. Don’t miss out on this exciting event, and Let’s Connect!

DOUJIMA (Partner Event)
Doujin Market is Singapore’s largest community curated youth arts and illustration fair. The event celebrates doujin – fan communities passionate about creating art, the original and derivative fan works that they produce, and their aspirations for self-publishing comics, games, manga, music and stories. It takes place annually on the first weekend of May, in conjunction with World Doujin Day.

A youth media that focuses on technology, game, movie, and Japanese pop-culture. Readers are mostly millenials and live in big cities in Indonesia. Duniaku prides itself as currently the #1 media for game, cartoon, and comics in Indonesia.

EVOLVE PERTH (Partner Event & Cosplay Sponsor)
Evolve 2017 is a WA based event for the cosplay community and fans of pop culture. This year’s event will be filled with panels, activities and workshops plus a Cosplay competition and the very first Cosplay Photography competition. Our special guest is Major Sam from Brisbane. Major Sam has won many awards including the coveted title of Championship of Cosplay 2016 World Champion at C2E2 in Chicago. Join us at Evolve 2017 this year!

At Freshly Pressed, we believe that socks are like your secret identity. It’s that small detail and part of your outfit that reveals your hidden side to the world when called upon, a tinge of design and pattern with a shot of fresh colour when you sit down or take off your shoes.  All our socks are specially designed and crafted with small details that reflect a unique character and is inspired by our love for art, culture, design. Each pair of socks is named after a character with a story that is documented online and on a character card that comes with each pair of socks.

GAMING HOW (Operations Partner)
Gaming How Pte Ltd is a social gaming events organiser and was founded in 2007 with the aim to promote video-gaming as a fun and wholesome experience that can be enjoyed by groups of friends and family, and is suitable for people of all ages and gender. Corporate events and themed dinners that we organised have helped tremendously in showcasing video-gaming to people from all walks of life, and generated lots of interest in video-gaming. The proud recipient of the 2013 Spirit of Enterprise Award, Gaming How is also the brains behind the wildly popular Saint Games.

GEEK CULTURE (Media Partner)
Geek Culture is a collective bunch of geeks who love to share their passion with the rest of the world. Just like the Beholder they have adopted as their mascot, they have both depth and width of geeky topics they cover. If you have grown up with a steady diet of all things related to video games, Star Wars, Star Trek, sci-fi, gadgets, toys, Transformers one way or another, this will be your second home.

HARU HOUSE (Cosplay Sponsor)
Haru House is a one-stop station for all Japanese subculture, fashion, and cosplay lovers. They are also the official distributors for Cast wigs(previously known as Zephyr) and COSCOS cosmetics.

HyperX (Official Gaming Headset Sponsor)
HyperX is the high-performance product division of Kingston Technology, the world’s largest independent memory manufacturer. Started in 2002, HyperX began with one line of high-performance memory and has grown over the years to encompass multiple product lines of memory modules, solid-state drives, USB Flash drives, headsets and mouse pads. Featuring best-in-class components that deliver superior performance, quality and aesthetic design for more than a decade, HyperX products are the choice of top-rated gamers, tech enthusiasts, and overclockers worldwide. From setting memory world records to achieving the most stringent product certifications, HyperX is committed to delivering reliable products with the highest performance standards. In addition, HyperX is the proud sponsor of more than 20 gaming teams globally and the main sponsor of Intel Extreme Masters and Dreamhack festivals. HyperX products are designed to meet the most rigorous demands of professional gamers to give them the winning edge and help gamers stay on top of their game.

IBLAZR (Cosplay Sponsor)
iblazr 2, the second generation in the iblazr flash series, is the most advanced light source for smartphones and tablets available in the consumer market. This flash designed for smartphones also comes in handy when taking photos with tablets or DSLR cameras, lighting analogue photography, brightening nighttime video calls, or simply functioning as a small but powerful flashlight.

Having been a bastion of the local music and creative scenes since its birth in 1998, JUICE Singapore has been delivering top stories – of the music, fashion and lifestyle beats – via it’s month print magazine for the last 19 years. Today, JUICE Singapore boosts a swanky new digital direction, pushing out faster and fresher content on a daily basis.

LENOVO LEGION (Official Gaming PC)
Lenovo  Legion offers instantly powerful and endless flexible products born from a community of gamers with one common goal – The Ultimate PC Gaming Experience.

MONSTER ENERGY (Exclusive Energy Drink Sponsor)
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the tradition, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com

MYREPUBLIC GAMER (Official Fibre Broadband Sponsor)
Launched in 2012, MyRepublic GAMER is the region’s first fibre broadband service dedicated to online gaming, offering high-speed low-latency performance to gamers in Singapore, Australia, New Zealand and Indonesia.

NAUMI LIORA (Hotel Partner)
Nestled in the historic district of Chinatown, Naumi Liora is beacon of hospitality that sets travellers in the heart of an authentic Singaporean Experience, blending historic charm with the contemporary comfort. Housed in an artfully restored heritage townhouse, this 79-room boutique hotel has been illuminated with a modern makeover, creating a warm sanctuary of style and repose, uplifted with Naumi’s signature promise of passionate enthusiastic and intuitive service.

THE CENTRAL CITY BREWERS & DISTILLERS  (Official Alcohol Beverage Sponsor)
We may have started small, but we’ve always thought big. Starting as a brewpub in downtown Surrey, we saw the potential of what Canadian craft beer could be. And so from a small brewery in the Vancouver suburb, Red Racer craft beer was born. The idea was to create beer that honoured the traditions of the craft, using only the best ingredients. From there, only good things can happen. It is this same mantra that we carried forward as we evolved into more than just a brewery and brewpub. With distilling now in our title, we approach our spiritual side with the same care and honour as we do with our beer. To achieve this, we surround ourselves with the most passionate individuals who share our vision. This passion drives our business, guaranteeing you get the absolute best out of us. From every can we produce, to every pint we pour, you can rest assured we have your standards covered.

NEO TOKYO PROJECT (Cosplay Partner)
The Neo Tokyo Project (NTP) is more than just a digital repository for cosplay, conventions and pop-culture. It’s an events and marketing start-up helmed by a team of media practitioners who are also cosplayers, costume creators and hardcore gamers with a penchant for all things geek in sunny Singapore.

NO AVERAGE JOE (Production Partner)
At No Average Joe (NAJ), they believe in the power of great storytelling. As a creative production house comprising a flock of passionate craftsmen, they band together to bring your stories to life. Through motion and stills, NAJ creates original and commissioned content across a diverse range of industries. They are equipped with the resources and know-how to originate ideas and handle all aspects of production. They’re your one-stop creative shop… and then some.

Founded by Juu & Ros in 2011, Operation Overhaul is a Singapore-based craft studio that specialises in personalised projects, workshops and experiences. Using their respective skills of product design and graphic design respectively, the pair prides themselves in continually designing and making each product by hand. Their products and tutorials caught the attention of renowned brands, earning them collaborations and opportunities to tailor to unique requirements of different project briefs, helping many brands create exclusive experiences and products. Operation Overhaul’s portfolio includes collaborations and events with local & international brands such as IKEA, Swatch, The Body Shop and kikki.K.

It’s the online convention of popular culture. POPCulture Online provides you with the latest reviews on Movies, Music and Games. We even get up close with international artistes and fill you in on the latest happenings and all things popular culture.

RAZER (Product Sponsor)
Razer is a world leader in connected devices and software for gamers. Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for five years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide. Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices. Founded in 2005, Razer is backed by Intel Capital, IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek.

Retro.HK Expo is the largest dedicated Retro Video Game Expo in Asia. This year come and play the world exclusive reveals of Monster Boy and Tanglewood! With playable exhibits, the final rounds of the 2017 Retro Cup tournament and an extensive historical museum for attendees to explore. If you can’t make it to Hong Kong, be sure to check out the Retro.HK live Twitch stream.

Saint Games was founded with the mission of delivering an experiential video-gaming FUN for the young and the young at heart. Since 2009, we have been promoting video-gaming as an activity that is suitable for all ages and as a form of entertainment that can be healthy and fun in nature. At Saint Games, the FUN that we constantly inject is a brand promise that we have set out to achieve. Be it an hour of rock band or dance, multiplayer shooter or soccer, high impact team-bonding sessions or loud birthday bashes, we always deliver FUN!

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. Samsung Singapore is proud to be the Official Sponsor of “The Drinkery” at GameStart 2017, and to bring forth an experience that is powered by the latest technology in discovering greater possibilities and to reinvent customer’s experience by digitalizing the F&B services. Visit www.samsung.com/sg/ for more information on Samsung Singapore.

SEAM 2017 (Partner)
South East Asia Major (SEAM) 2017 is Southeast Asia’s largest fighting game tournament, and will be taking place once again at GameStart 2017 in Singapore.

SECRETLAB (Official Gaming Chair Sponsor)
Secretlab is a proudly Singaporean company that is fully dedicated to creating the ultimate seating experience. It produces highly-rated chairs that keep people comfortable over long hours of usage at the desk.

Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994. The PlayStation family of products and services include PlayStation®4, PlayStation®VR, PlayStation®Vita, PlayStation®3, PlayStation®Store, PlayStation®Plus, PlayStation™Video, PlayStation™Music, PlayStation™Now, PlayStation™Vue, PlayStation®Original and acclaimed PlayStation software titles from SIE Worldwide Studios. Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Corporation and has global functions and regional headquarters in California, London and Tokyo.


Tapping on Japan’s diverse wealth of entertainment content, SOZO has positioned itself to be the ‘bridge’, connecting Japan to South East Asia – by showcasing quality concerts, engaging retail experiences and creating meaningful online engagement to audiences and businesses across South East Asia.

TAIPEI GAME SHOW (Partner Event)
TAIPEI GAME SHOW 2018 (January 25 to 29), held by Taipei Computer Association, is the largest international game exhibition in Taiwan. To enhance the function of industry networking, it contains Asia Pacific Game Summit, B2B Zone and B2C Zone. With 400,000 public visits and 2,000 buyers’ attendance, it is the best way to do branding/marketing, and create mutual business opportunities in Asia.

VIETGAME (Media Partner)
Vietgame Asia was founded in 2013 by enthusiast Vietnamese gamers. The first and only gaming website in Vietnam which promotes using legitimate copies of video games. Not only does it focus on high standard gaming articles but also create and maintain elite social networks among Vietnamese gamers.

ViewSonic was founded in 1987 and quickly became a key player in the visual display market, driven by the belief that displays have the power to transform everyday lifestyles. ViewSonic has been a market leader with some of the latest visual technologies on the market for more than two and a half decades.

WANUXI (Media Partner)

Wanuxi (pronounced “Wan-you-see”) is Malaysia’s premier video gaming site. Our mission is to build an active gaming community, and to improve Malaysia’s gaming industry.Started by gaming enthusiasts with years of experience in the industry, we have a humble beginning as a simple Facebook game community that slowly evolved into the website we have today. Their content is primarily in Mandarin Chinese.

XMASHED GEAR (Official Apparel)
Xmashed Gear is made up of pretty much one guy, Zhou Xuanming. Disgusted by the utter lack of witty and clever geeky tees available in his island home of Singapore, he set up this webstore in hopes of alleviating his gamer brethen from the throes of the mundane and the routine. True to that vision, every piece you find in this store arrived here after meticulous scrutiny and deliberate selection from thousands of designs found all over the world.

XSPLIT (Live Production Partner)
XSplit allows users to live stream and broadcast directly to internet streaming platforms such as Twitch, Dailymotion, Ustream and YouTube Live, or make recordings for easy uploading and sharing online. Since the release of our public beta back in 2010, XSplit has helped cultivate a community of users from all walks of life, with everyone from indie upstarts to professional content creators using our software to reach out to their audiences.

ZOMBITS (Marketing Partner)
Zombits is a small team of geeks who are wildly passionate about all things digital, pop culture and helping people achieve their goals. With extensive experience across branding, traditional and digital marketing, social media, advertising and design, we’re well-equipped to plan awesome and effective campaigns for our clients. Plus, they have fun while we’re at it. They’re all about Braaiiins… and the little Bits that matter.